LPPEC Track 3: Marketing Your Lactation Practice by Annie Frisbie

LPPEC Track 3: Marketing Your Lactation Practice

6 CERPs

Launches on February 1st, 2021

About this track

When it comes to marketing your private practice, you have to do a whole lot more than just pass out business cards. Families these days have so much choice that it can be hard to cut through the noise and differentiate yourself. 

And so much of what’s out there about marketing just doesn’t apply to the work we do. You’re not selling a luxury product or become a lifestyle influencer, and ethics are deeply important to you. You know in your heart that false promises don’t improve lactation outcomes, and that stoking fear is a terrible way to start a healthy client relationship.

Through a blend of 6 pre-recorded sessions and 6 live sessions, you’ll learn from lactation consultants like you who not only have their own private practices, but who also have skills and talents in marketing and social media. You’re not signing up for a method, you’re getting access to strategy specific to lactation. 

These trainings cover branding, website design, search engine optimization, social media, and ethics, and you’ll have a chance to talk with each of our experts in a live Q&A that will also be recorded to listen to later. And if your dream is to go beyond marketing into advocacy, you’ll get a behind-the-scenes look at the vision and execution of Black Breastfeeding 365, an initiative harnessing the power of social media to effect social change.

Courses included

  • Blogging Ask Me Anything Rachel O'Brien IBCLC
  • Branding AMA Hope Lima PhD, RDN, IBCLC
  • Designing  a HIPAA compliant website that stands out Shondra Mattos IBCLC
  • Instagram fundamentals Tiara Caldwell LPN,  IBCLC
  • Instagram workshop Tiara Caldwell LPN,  IBCLC
  • Into the Unknown: The Power of Story Based Marketing Annie Frisbie MA, IBCLC
  • Marketing AMA with Lactation Business Coaching Annie Frisbie MA, IBCLC and Leah Jolly IBCLC
  • Moving Beyond The Week: Creating the Black Breastfeeding 365 Initiative by Equitable Collaboration Whitney Dula CBS
  • Social Media Fundamentals Tiara Caldwell LPN,  IBCLC
  • Social Media AMA (live) Tiara Caldwell LPN,  IBCLC
  • Website AMA Shondra Mattos IBCLC
  • Your Practice as a Brand: Marketing Strategies for Growth Leah Jolly IBCLC

FAQs

Who is this track for?

This track is for anyone who wants to know how to use ethical marketing to reach families. 

Who is this track not for?

This track is not for you if you aren't concerned about complying with the WHO Code or with HIPAA. This course is not for you if you don't want to market your private practice.

Can I ask the instructors questions?

You sure can! All of our instructors will be available inside the course platform to answer your questions. The live AMAs will be interactive.

What does AMA stand for?

AMA stands for "Ask Me Anything." These sessions will be delivered via Zoom.

Do you offer CERPs?

Yes! This track is approved for:
  • 1 L-CERP
  • 5 E-CERPs

Are any scholarships available?

If you self-identify as BIPOC, there may be scholarships available. Please submit your request here.

When will I have access to the track content?

All content will be available on 2/1/21 and you will have full access through 1/31/22.

When does the early bird pricing expire?

Early bird pricing expires on 11/30/2020.

When does the payment plan option expire?

The 4-month payment plan option expires on 11/30/2020.

Does this track include the Lactation Private Practice Essential Toolkit?

The Toolkit is a separate purchase, but you will be offered a discount when you purchase the entire course or any individual track.

Do you offer refunds?

Due to the digital nature of this course, no refunds will be provided after 1/31/21.

Do I have to be an IBCLC to take this course?

We welcome aspiring IBCLCs and practitioners with other lactation credentials who are working within their scope of practice and desire to be HIPAA compliant and ethical in their business practice. If you’re not sure if you are qualified to take this course, send us a message! 

Do I get a discount if I purchase more than one track?

You'll be offered a discount on adding additional tracks after you purchase. The full course bundle offers the biggest savings.

What's included in the full Lactation Private Practice Essential Course?

The full course includes all 4 tracks:
  • LPPEC Track 1: Creating your Lactation Private Practice
  • LPPEC Track 2: Running your Lactation Private Practice
  • LPPEC Track 3: Marketing your Lactation Private Practice
  • LPPEC Track 4: Growing your Lactation Private Practice
The full course also includes 3 add ons:
  • LPPEC Add On 1: Insurance and Private Practice
  • LPPEC Add On 2: Building Relationships through Communication
  • LPPEC Add On 3: Mental Health First Aid for the Perinatal Care Provider
The full course also includes bonuses:
  • How NOT to Negotiate Against Yourself (Live with Annie Frisbie MA, IBCLC)
  • Insurance Ask Me Anything (Live with Annie Frisbie MA, IBCLC)
  • Deeper Dive into Private Practice (1 hour with Annie Frisbie MA, IBCLC, Leah Jolly IBCLC, and Rachel O'Brien MA, IBCLC, RLC)
  • Creating Compassionate Content during a Pandemic (recorded workshop with Tiara Caldwell, LPN, IBCLC)
  • Social Media Vision Casting (recorded workshop with Tiara Caldwell, LPN, IBCLC)
  • Introduction to Branding Mini Course (recorded training with Hope Lima, PhD, RDN, IBCLC)

Total value: over $2100

Testimonials

I never knew where to start, but now with your resources, my PP is a reality! Thank you again!! You have filled a huge gap in the available resources to IBCLCs. 
Rebecca Goff MSN, ARNP, IBCLC
Annie is some kind of IBCLC fairy godmother. We are ridiculously lucky to have her as a colleague and champion and it is completely ludicrous to not purchase everything she offers! I appreciate that as an IBCLC yourself, you understand our needs so thoroughly. 
Inna Henry, IBCLC
I have been 100% satisfied with all of Annie’s resources. I can honestly say that I’m not sure I would HAVE a private practice without Annie! 
Natalie Gates, IBCLC

What's included?

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Contents

Welcome!
How this course works
Usage Information & Copyright
Blogging AMA (Live)
About the Instructor: Rachel O'Brien MA, IBCLC, RLC
Live session TBD
Branding AMA
About the Instructor: Hope Lima, PhD, RDN, IBCLC
Live session TBD
Designing a HIPAA compliant website that stands out
About the Instructor: Shondra Mattos IBCLC
Abstract and Objectives
Knowledge gap
Course video
Bibliography
Handout
Instagram Fundamentals
About the Instructor: Tiara Caldwell LPN, IBCLC
Abstract and Objectives
Knowledge gap
Course video
Bibliography
Handout
Instagram AMA (Live)
About the Instructor: Tiara Caldwell LPN, IBCLC
Live date TBD
Into the Unknown: Branding Your Lactation Practice With Storytelling
About the Instructor: Annie Frisbie, MA, IBCLC
Abstract and Objectives
Knowledge gap
Course video
Bibliography
Handout
Marketing AMA (Live)
About the Instructors: Lactation Business Coaching
Live date TBD
Moving Beyond The Week: Creating the Black Breastfeeding 365 Initiative by Equitable Collaboration
About the Instructor: Whitney N. Dula CBS
Abstract and Objectives
Knowledge gap
Course Video
Bibliography
Handout
Social Media Fundamentals
About the Instructor: Tiara Caldwell LPN, IBCLC
Abstract and Objectives
Knowledge gap
Course Video
Bibliography
Handout
Social Media AMA (Live)
About the Instructor: Tiara Caldwell LPN, IBCLC
Live date (TBD)
Website AMA
About the Instructor: Shondra Mattos IBCLC
Live date TBD
Your Practice as a Brand: Marketing Strategies for Growth
About the Instructor: Leah Jolly IBCLC
Abstract and Objectives
Knowledge gap
Course video
Bibliography
Handout

About Annie Frisbie

Annie Frisbie has served hundreds of families since becoming an IBCLC in 2011. Her mission is to empower IBCLCs to transform their private practice to increase productivity, reduce stress, improve client communications, and cultivate career longevity through her deeply researched yet accessible books, tools, and services.
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