About the Instructor: Tiara Caldwell LPN, IBCLC

Tiara Caldwell is a nurse, doula, and IBCLC in the DC metro area. She provides doula services, childbirth education and lactation help to  parents through her company Crowned & Cradled which she started in 2015. Early in her marketing endeavors, Tiara found the value in having a strong social media presence, and through that has explored different ways to engage her audience and speak to her ideal clients. As a mom of four, Tiara has learned ways to maximize the small windows of time in her day to make the biggest impact online. Her desire is to educate and encourage other professionals to throw out all the trendy influencer marketing techniques and be comfortable with their own unique voice. 

Along with digital marketing, Tiara is an advocate for diversifying the lactation field by mentoring and training new lactation professionals of color. She works closely with the DC Breastfeeding coalition and Breastfeeding Center of Greater Washington.

LPPEC Track 3: Marketing Your Lactation Practice

  • 5 E-CERPs
  • 1 L-CERPs

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