In this talk we will discuss the differences between sales and marketing, how to provide a service your clients need, while sticking within your scope of practice and Code of Professional Conduct.  We will discuss the difference between providing a retail service and marketing the products to your clients.  

  • Define Ethical Retail
  • Define Ethical Marketing
  • Show how this fits within our CPC

LPPEC Track 4: Growing Your Lactation Practice


  • 3.5 L-CERPs
  • 3.5 R-CERPs
  • 4 E-CERPs

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