Abstract and Objectives

LPPEC Track 4: Growing Your Lactation Practice / Retail: Service or Ethics Violation? (1 E-CERP)

In this talk we will discuss the differences between sales and marketing, how to provide a service your clients need, while sticking within your scope of practice and Code of Professional Conduct. We will discuss the difference between providing a retail service and marketing the products to your clients.

Define Ethical Retail
Define Ethical Marketing
Show how this fits within our CPC

LPPEC Track 4: Growing Your Lactation Practice

3.5 L-CERPs
3.5 R-CERPs
4 E-CERPs

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Table of contents

Breastfeeding Basics: Designing and Teaching Prenatal Breastfeeding Classes (1 L-CERP)

Challenging Bias: Changing Yourself and Your Practice (1 E-CERP)

Contracting My Private Practice with a Healthcare Clinic: How do I do this and how do I know if it is right for me? (1 E-CERP)

Corporate Lactation (1 L-CERP)

Creating a CERP Offering (1 R-CERP)

Establishing a Non Profit (1 E-CERP)

Expanding Your Practice: Hiring Clinicians and Support Staff (1 E-CERP)

Got Milk? Human Donor Milk, That Is (1 L-CERP)

Organizing and Delegating: How to Plan a Conference while Running a Business (0.5 R-CERP/0.5 L-CERP)

Retail: Service or Ethics Violation? (1 E-CERP)

Working with Pathway 3 Interns in Private Practice (1 R-CERP)

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