For lactation consultants who want to build, run, market, and grow a private practice that serves families now and for years to come.
Learn from 25+ superstar LCs through 60+ hours of live + recorded content.
Are you giving your private practice as much attention as you give your clinical skills? Or are you rigging it together with duct tape and string?
When I launched my own private practice back in 2012, it was a real hot mess. I cringe when I think about it—using my personal email address, spending hours of my own time providing ineffective follow up care, setting my fees way too low, and no clue how to escape the time-for-money trap.
When I launched my own private practice back in 2012, it was a real hot mess. I cringe when I think about it—using my personal email address, spending hours of my own time providing ineffective follow up care, setting my fees way too low, and no clue how to escape the time-for-money trap.
I had no role model or mentor for private practice, because I did all my clinical hours as a peer counselor. And it seemed like everyone was assuming that lactation would be just a hobby. I wanted it to be a real business.
So I spent a lot of money on business trainings from online entrepreneurs, only to find that most of what I was learning just didn’t apply in a clinical context.
It was frustrating! My family couldn’t afford for me to keep going like I was—giving my time away, not having boundaries, and without a clear path to business viability. So I got serious!
Today, my private practice is the sole income source for my family of four, and it’s not because I’m a superhero.
It’s because I surrounded myself with other lactation consultants with the same goals and values.
Now I’m bringing these lactation superstars to you in the first online conference completely dedicated to private practice.
60+ Hours of Training
The Lactation Private Practice Essential Course is like getting 4 different conferences targeting different facets of private practice plus valuable bonuses on insurance, communications skills, mental health first aid, and more.
What's included
The Lactation Private Practice Essential Course is like getting 4 different conferences targeting different facets of private practice plus valuable bonuses on insurance, communications skills, mental health first aid, and more.
The course is broken into 4 tracks, each featuring 12 modules taught by expert instructors on one aspect of a successful private practice. Each track is like a full conference in itself, and every instructor has real-world experience in their chosen topic.
LPPEC Add Ons are intensive courses that can be taken on their own or along with the main tracks. Learn the ins and outs of insurance coverage for lactation services, explore building relationships through communication, and equip yourself to proved in-scope mental health first.
Purchase all 4 tracks and all 3 bonuses and get exclusive bonuses on social media, insurance, and the art of negotiating.
Explore the Tracks
Each track is 12 hours of content covering one aspect of private practice:
- Creating your practice
- Running your practice
- Marketing your practice
- Growing your practice
Want 3 or more? Then the full course is your best value.
If one or two tracks are all you need right now, buy one and you can add a second at a discount when you checkout.
If one or two tracks are all you need right now, buy one and you can add a second at a discount when you checkout.
Keep scrolling to learn what’s included in each track.
If you’re dreaming of opening your own lactation private practice but don’t know where to start, this 12-hour course will teach you how to build the business and clinical infrastructure you need to serve the families who need you most.
LPPEC Track 1: Creating Your Lactation Private Practice
You’ll get 8 pre-recorded tracks covering private practice foundations, charting, business structure, HIPAA, and deep training on making your practice equitable and inclusive from the very start. You’ll develop your policies and procedures and learn how to structure a lactation consult.
Your instructors are expert and experienced lactation consultants ready to share their wisdom and expertise with you.
Then you’ll be able to implement what you’ve learned in 4 live Ask Me Anything sessions. Bring your questions, fears, and concerns and get support and education from expert private practice IBCLCs.
Courses included:
- Charting a Course to Success Rebecca Costello MPH, IBCLC
- Charting AMA Annie Frisbie MA, IBCLC
- Creating your Policies and Procedures Annie Frisbie MA, IBCLC
- Don't Start a Private Practice Without Including Everyone: Learning How to Be an Inclusive Practice for the LGBTQ+ Community. Stephanie Wagner BSN, RN, IBCLC, CLE, RLC
- Equitable Private Practice - Kimberly Moore Salas IBCLC
- How to run an outpatient lactation consult Annie Frisbie MA, IBCLC
- Repairing the Leaks in the Boat: Privacy Risk Assessment for Digital and Online Communications Annie Frisbie MA, IBCLC
- Setting your fees AMA Annie Frisbie MA, IBCLC
- Tech & Privacy AMA Annie Frisbie MA, IBCLC
- The Lactation Corporation: Creating the Structure for Optimal Function Leah Jolly IBCLC
- Tips, Tricks and Truths for Starting Your Lactation Business Nikki Hunter Greenaway APRN, FNP-BC, IBCLC
- The Right Stuff: Selecting Tools and Supplies for Home & Office Consults Rachel O'Brien MA, IBCLC, RLC
The day-to-day operations of your lactation private practice require flexibility, ingenuity, and creativity. But you don’t have to reinvent the wheel, because in this 12-hour course we’ve brought private practice lactation consultants who are not only great clinicians but also great communicators.
LPPEC Track 2: Running Your Lactation Private Practice
Our instructors see great outcomes with their clients because of the strategies they’ve developed to meet their clients’ needs without sacrificing their own boundaries or operating outside their scope of practice.
In these 12 sessions (10 recorded, 2 live), you’ll cover informed consent to follow up strategies to running an effective virtual consult. You’ll learn how to set goals with your clients based on their needs and without harmful biases to create effective care plans that are accessible and sustainable. And if you’ve dreamed of having an anti-racist private practice, you’ll get concrete steps that will take you beyond theory and into action.
Whether you’re brand new to private practice or a few years in, you’ll find best practices and fresh perspectives from a client-centered perspective so that you can provide the best possible care to families.
Courses included:
- Client management AMA Annie Frisbie MA, IBCLC
- Stand By Me: The importance of goal setting, informed consent, and collaborative care plans in the lactation setting Bryna Sampey IBCLC
- Doctor reports and cultivating referrals Kate DiMarco Ruck BA, IBCLC, CBS
- Follow Up and Client Boundaries Shelly Taft LPN, IBCLC, CBE, ISE
- From Hoping to Coping: Running Effective Support Groups Chanelle Andrews CBS
- Not On My Watch: Intentional Anti-Racism in Private Practice Nekisha Killings MPH, IBCLC
- PPE (Personal Protective Equipment) AMA Nekisha Killings MPH, IBCLC and NIkki Hunter Greenaway APRN, FNP-BC, IBCLC (Nikki & Nikki)
- Private Practice Case Study: Nursing in a Predetermined, Abbreviated Timeframe Allison Walsh IBCLC, LCCE, FACCE
- Pumping is Breastfeeding. Period. Nichelle Clark CBS
- Unlearning obesity Kristin Cavuto MSW, LCSW, IBCLC
- Let’s Get Digital (Let me See Your Baby Balk): Virtual Consult Strategies Rachel O'Brien MA, IBCLC, RLC
- Beyond Baby Brain: Embracing neurodiverse families and removing barriers to access in your lactation practice Bryna Sampey IBCLC
When it comes to marketing your private practice, you have to do a whole lot more than just pass out business cards. Families these days have so much choice that it can be hard to cut through the noise and differentiate yourself.
LPPEC Track 3: Marketing Your Lactation Private Practice
And so much of what’s out there about marketing just doesn’t apply to the work we do. You’re not selling a luxury product or become a lifestyle influencer, and ethics are deeply important to you. You know in your heart that false promises don’t improve lactation outcomes, and that stoking fear is a terrible way to start a healthy client relationship.
Through a blend of 6 pre-recorded sessions and 6 live sessions, you’ll learn from lactation consultants like you who not only have their own private practices, but who also have skills and talents in marketing and social media. You’re not signing up for a method, you’re getting access to strategy specific to lactation.
These trainings cover branding, website design, search engine optimization, social media, and ethics, and you’ll have a chance to talk with each of our experts in a live Q&A that will also be recorded to listen to later. And if your dream is to go beyond marketing into advocacy, you’ll get a behind-the-scenes look at the vision and execution of Black Breastfeeding 365, an initiative harnessing the power of social media to effect social change.
Courses included:
- Blogging Ask Me Anything Rachel O'Brien IBCLC
- Branding AMA Hope Lima PhD, RDN, IBCLC
- Designing a HIPAA compliant website that stands out Shondra Mattos IBCLC
- Instagram fundamentals Tiara Caldwell LPN, IBCLC
- Instagram workshop Tiara Caldwell LPN, IBCLC
- Into the Unknown: The Power of Story Based Marketing Annie Frisbie MA, IBCLC
- Marketing AMA with Lactation Business Coaching Annie Frisbie MA, IBCLC and Leah Jolly IBCLC
- Moving Beyond The Week: Creating the Black Breastfeeding 365 Initiative by Equitable Collaboration Whitney Dula CBS
- Social Media Fundamentals Tiara Caldwell LPN, IBCLC
- Social Media AMA (live) Tiara Caldwell LPN, IBCLC
- Website AMA Shondra Mattos IBCLC
- Your Practice as a Brand: Marketing Strategies for Growth Leah Jolly IBCLC
If you’ve got big dreams for your private practice, this 12 hour course will inspire and educate you. Whether you’re newly certified or looking to pivot, you’ll see that there are so many possibilities for taking your practice to the next level ethically and enjoyably.
LPPEC Track 4: Growing Your Lactation Private Practice
In this course, you’ll learn from colleagues in lactation private practice who execute an annual conference, run a successful nonprofit, and operate a community-based milk depot.
You’ll get real-world information about the ethics of pump rentals and retail offerings, creative tips for designing classes for parents, and the ins and outs of designing a corporate lactation program.
You’ll hear success stories about collaborating with doctors and other medical professionals, and learn how to build a group practice and hire staff.
And because you care about pushing yourself to improve on every level, you’ll have access to a course on challenging your biases for deep change and ongoing practice transformation.
Courses included:
Courses included:
- Breastfeeding Basics: Designing and Teaching Prenatal Breastfeeding Classes Brooke Borgognoni IBCLC
- Challenging Bias- Changing Yourself and Your Practice Kristin Cavuto MSW, LCSW, IBCLC
- Contracting my private practice with a healthcare clinic: How do I do this and how do I know if it is right for me? Brooke Borgognoni IBCLC
- Corporate lactation Leah Jolly IBCLC
- Creating a CERP offering Hope Lima PhD, RDN, IBCLC
- Establishing a nonprofit Dr. Nastassia K. Davis DNP, RN, IBCLC (Perinatal Health Equity Foundation)
- Expanding Your Practice: Hiring Clinicians and Support Staff Leah Jolly IBCLC
- Got Milk? Human Donor Milk That Is Courtney Polk MSN, RN, IBCLC
- Group Practice AMA Annie Frisbie MA, IBCLC and Leah Jolly IBCLC (Lactation Business Coaching)
- Organizing and Delegating: How to Plan a Conference while Running a Business Stephanie Hutchinson MBA, BS, IBCLC (Appalachian Breastfeeding Network)
- Retail: A service or an ethics violation? Katy Linda IBCLC
- Working with Pathway 3 interns in Private Practice LaShanda Dandrich IBCLC and Allison Walsh IBCLC, LCCE, FACCE (Lactation Learning Collective)
Explore the Add Ons
Each Add On to the Lactation Private Practice Essential Course is a standalone long form course on a single topic and can also be purchased on its own.
- Insurance
- Building Relationships through Communication
- Mental Health First Aid
If you’re getting at least 2 tracks + want at least 1 of the Add Ons, then the full course is your best value.
Keep scrolling to learn more about the Add Ons and the expert instructors.
LPPEC Add On 1: Insurance and Lactation Private Practice
Whether you are out-of-network or in-network, understanding how insurance coverage for lactation works can make a big difference for you and your clients. In this 3-hour course taught by lactation insurance expert Donna Sinnott, BBA, IBCLC, you’ll learn what you need to know to maximize what your clients get reimbursed and what you can get paid for lactation services.
Part 1 is a general, basic understanding of the insurance game, the vocabulary and fee setting required when part of the current healthcare system.
Part 2 is a deeper dive into applying coding for consults to the current documentation requirements. Once you understand the differences in diagnosis, procedure and supply codes, you must decide what codes you will use and how to document them. This lecture discusses the details needed for documenting and coding for the type of consultations an IBCLC provides.
Part 3 offers a guide to moving the documentation, coding and billing into real life scenarios as you set up and navigate a private practice consult. This section also covers website and business building tips in regards to your documentation, consultation and note-taking styles. Finally, this session explains “incident-to” billing, to integrate lactation services with other health care professionals and various practice settings
Instructor Donna Sinnott BBA, IBCLC is the co-author of the Crash Course in Billing, Coding, and Reimbursement for Lactation Consultants, and lectures around the country on insurance for lactation and the Affordable Care Act.
LPPEC Add On 2: Communications Skills for Lactation Private Practice: Building Relationships Through Communication
Communicating is the foundation of all we do as humans. Our relationships can be enhanced through awareness of concepts and practicing skills. This 5 hour session will take you on a journey of first understanding the fundamentals and then into a deep look at how your own self-awareness and how that lays the groundwork for your interactions with clients and colleagues.
If you have ever wanted to improve the way you interact with the families you support as a lactation consultant, this session will give you techniques, insight, skills and practice for elevating your work relationships through communication.
Instructor: Jen Deshaies, IBCLC
LPPEC Add On 3: Mental Health First Aid
When a pregnant or postpartum client is struggling with a mental health issue, you may find yourself struggling as well. How do you provide effective support without going outside of your scope or causing harm or trauma?
This 4-hour course covers:
This 4-hour course covers:
- signs and symptoms of perinatal mood disorders and psychosis
- addiction
- eating disorders
- domestic violence
- assessment of suicidal clients
- when and how to refer clients to mental health treatment.
Upon completion you will have a greater understanding of culturally humble client care, and more confidence handling perinatal mental health challenges in your practice. Course enrollment includes access to a discussion group facilitated by the instructor, Kristin Cavuto, MSW, LCSW, IBCLC.
Bonuses
When you purchase the complete Lactation Private Practice Essential Course, you'll get exclusive access to more than 5 hours of bonus content:
- How NOT to Negotiate Against Yourself (Live with Annie Frisbie MA, IBCLC)
- Insurance Ask Me Anything (Live with Annie Frisbie MA, IBCLC)
- Deeper Dive into Private Practice (1 hour with Annie Frisbie MA, IBCLC, Leah Jolly IBCLC, and Rachel O'Brien MA, IBCLC, RLC)
- Creating Compassionate Content during a Pandemic (recorded workshop with Tiara Caldwell, LPN, IBCLC)
- Social Media Vision Casting (recorded workshop with Tiara Caldwell, LPN, IBCLC)
- Introduction to Branding Mini Course (recorded training with Hope Lima, PhD, RDN, IBCLC)
FAQs
Who is this course for?
- This course is for you if you want lactation to be more than just a hobby
- This course is for you if you dream of helping families for years to come through a sustainable and enjoyable private practice
- This course is for you if you want a strong ethical foundation for your practice
- This course is for you if you want to learn from other private practice lactation consultants like you
- This course is for you if ethics, equity, and inclusivity are core values for you
- This course is for you if you have high standards and big dreams
Who is this course not for?
- This course is not for you if you want a one-size-fits all method for lactation work
- This course is not for you if you’re not planning to go into private lactation practice in the next 2 years
Do I have to be an IBCLC to take this course?
We welcome aspiring IBCLCs and practitioners with other lactation credentials who are working within their scope of practice and desire to be HIPAA compliant and ethical in their business practice. If you’re not sure if you are qualified to take this course, send us a message!
How can I add group coaching to the course?
If you've purchased the full course, you can add group coaching with the Lactation Business Coaching Team, Annie Frisbie MA, IBCLC and Leah Jolly IBCLC. Space is limited and we can't offer it to everyone who enrolls in the course.
Can I ask the instructors questions?
You sure can! All of our instructors will be available inside the course platform to answer your questions. The live AMAs will be interactive.
What does AMA stand for?
AMA stands for "Ask Me Anything." These sessions will be delivered via Zoom.
Do you offer CERPs?
Our CERP application is pending with IBLCE. It is our hope that all of the recorded sessions will be awarded CERPs. The live sessions will not be eligible for CERPs.
What's included in the full course?
The full course includes all 4 tracks:
- LPPEC Track 1: Creating your Lactation Private Practice
- LPPEC Track 2: Running your Lactation Private Practice
- LPPEC Track 3: Marketing your Lactation Private Practice
- LPPEC Track 4: Growing your Lactation Private Practice
The full course also includes 3 add ons:
- LPPEC Add On 1: Insurance and Private Practice
- LPPEC Add On 2: Building Relationships through Communication
- LPPEC Add On 3: Mental Health First Aid for the Perinatal Care Provider
The full course also includes bonuses:
- How NOT to Negotiate Against Yourself (Live with Annie Frisbie MA, IBCLC)
- Insurance Ask Me Anything (Live with Annie Frisbie MA, IBCLC)
- Deeper Dive into Private Practice (1 hour with Annie Frisbie MA, IBCLC, Leah Jolly IBCLC, and Rachel O'Brien MA, IBCLC, RLC)
- Creating Compassionate Content during a Pandemic (recorded workshop with Tiara Caldwell, LPN, IBCLC)
- Social Media Vision Casting (recorded workshop with Tiara Caldwell, LPN, IBCLC)
- Introduction to Branding Mini Course (recorded training with Hope Lima, PhD, RDN, IBCLC)
Total value: over $2100
Are any scholarships available?
If you self-identify as BIPOC, there may be scholarships available. Please submit your request here.
When will I have access to the course content?
All course content will be available on 2/1/21 and you will have full access through 1/31/22.
When does the early bird pricing expire?
Early bird pricing expires on 11/30/2020.
When does the payment plan option expire?
The 4-month payment plan option expires on 11/30/2020.
Can I buy these courses a la carte?
You sure can! Just go to learn.anniefrisbie.com to view all of my offerings.
Does this course include the Lactation Private Practice Essential Toolkit?
The Toolkit is a separate purchase, but you will be offered a discount when you purchase the entire course or any individual track.
Do you offer refunds?
Due to the digital nature of this course, no refunds will be provided after 1/31/21.
Testimonials
I never knew where to start, but now with your resources, my PP is a reality! Thank you again!! You have filled a huge gap in the available resources to IBCLCs.
Rebecca Goff MSN, ARNP, IBCLC
Annie is some kind of IBCLC fairy godmother. We are ridiculously lucky to have her as a colleague and champion and it is completely ludicrous to not purchase everything she offers! I appreciate that as an IBCLC yourself, you understand our needs so thoroughly.
Inna Henry, IBCLC
I have been 100% satisfied with all of Annie’s resources. I have absolutely depended on her books, products, and experience in setting up my private practice. I can honestly say that I’m not sure I would HAVE a private practice without Annie!
Natalie Gates, IBCLC
Peek inside the complete course:
About Annie Frisbie
Annie Frisbie has served hundreds of families since becoming an IBCLC in 2011. Her mission is to empower IBCLCs to transform their private practice to increase productivity, reduce stress, improve client communications, and cultivate career longevity through her deeply researched yet accessible books, tools, and services.